Saturday 30 March 2013
Evaluation Question 7
Looking back at your preliminary task, what do you feel you have learnt in the progression from it to full product?
To answer this question I added tags to our main task, addressing what I have learnt and what Techniques I have implemented in our main task. Pause the video to view all annotations.
Looking back at our preliminary task, I have notice that I have learnt a large range of techniques. I have learnt how important planning and preparation is when you are filming. I also have learnt how to use camera angles and shots to portray different statuses. I have also learnt how to effectively implement music in the background to dramatically alter the mood in a scene. Another technique I learned whilst editing my main task was the use of video filter. Video filters was easy to apply and was very effective for adding on to the atmosphere of a scene. Continuity editing was something that I naturally added to our opening scene to add impact and leave the viewer comfortable and engaged. Overall there is much that I have learnt that has been expressed in our film opening.
Evaluation Question 6
What have you learnt about technologies from the process of constructing this product?
For this question I have compiled a video of all the technologies that I have dealt with in the process of constructing my product. To answer this evaluation question I have created a video explaining how I used the certain technologies we had and how it has benefited me in the process.
There were many things that I had to get used to in the process of constructing our opening sequence. For instance, before I started A-level media, I had never touched a Mac before. I had to learn by experience to get used to the Mac and some of its applications. The Mac was at the centre of all of all of the technologies that I have used and I have to say that it has performed very well in my experience with it. It was very fast, had many useful applications and never gave me any problems. I have also been introduced to new and very useful websites such as SlideShare. SlideShare allowed me to upload my PowerPoint presentation to my blog easily and quickly. Overall I believe that I have learnt new skills in filming and editing which will help me in future projects.
Evaluation Question 5 (Updated)
How did you attract/address your main target audience?
To attract our main target audience we created a poster which advertised the premiere reveal of our film opening. We took inspiration from other horror film posters which were from the same sub genre as us and we ultimately created our own. Bellow there are certain examples of horror film posters that related to us.
Inspirational Posters
As we looked through the various horror film posters we noticed a trend appearing. They all were rather dark and mysterious which was an element that we tried to implement into our own poster. We also were intrigued by the way "The tall man" poster did not show the killers face. This added to the mystery and the depth to the character.
Our main task poster
Poster Analysis
Me and the group were thinking long and hard on how we can make the poster Dark and mysterious and we finally came up with this poster, which we created using Photoshop. What we instantly decided was that we couldn't show our main villain's face on our poster or our opening because it leaves the audience intrigued to watch the rest of the film and find out who this killer really is. We also felt that making the background dark and making the villain black and white made the diary and the title stand out which helped draw the viewers attention. We didn't just use our poster to attract our target audience, we also use word of mouth to alert our viewers of our movies presence. Word of mouth is an effective way to make people interested with a product, especially if it comes from someone the same age as them because they will find the product relateable which would make them more interested to watch the movie.
Where we presented our posters
Now it came to the task of printing the posters and setting them up where everyone can easily see them. The sixth form area was our main focus because this is where all of the sixth formers collect their food, study and mainly just chill out. So we thought, this was the perfect location to hang up the posters. We put posters all around the sixth form area. We mainly focused on main areas of interest such as the notice board and a couple of doors.
Interviews
When people showed up for the premier of our main task film opening we got everyone to respond to a questionnaire. Everyone who came fitted our main target audience except from one female student. We were first not quite sure if we should interview her because she did not fit our target audience but then we came to a conclusion that it was good for our research to get a females perspective of our main task to see how different the response might be.
We asked eight questions:
Is there anything particular you would want to change if this was your film?
Would you pay to see this in the cinema? if so why?
How does this compare to other horror films you have seen?
Do you recognize yourself in any of these characters?
Do you think the costumes represent British Teenagers?
Would you recommend this to friends and family? if so why?
What features of our poster attracted you to this film?
Looking through our interviews i have noticed a few things that we could have changed in our main task to improve it. There were some good points that were brought up such as the fact that we did not show the killer that was chasing the victim in the chase scene. We could have shown a shadow or something to show that someone is chasing her. We realize that it would have made the scene more intense and dramatic. One of our interviewees also suggested that we could have added a scream to indicate the despair and agony of the victim at the end of the chase scene. I also personally believe that we could have added more dialogue to the group scene to express each characters personalities much clearer and make their stereotypes more obvious.
Evaluation question 4
Who would be the audience for your main task?
for question four I have created a Facebook profile of someone who perfectly sums up our target audience.Main Facebook page
Details
Most Recent Post
Taste in music
Taste in Movies
Taste in Television Shows
I believe that he would be very interested in our film because he is a fan of horror movies. He also stated that his favorite film is "A Nightmare on Elm Street" which is an extreme horror just like our film. He also works part time which would mean that he would definitely be able to afford it and maybe bring some friends along with him. He is also a fan of American TV shows which would make our american stereotypes relatable to him. He is also single which could indicate that he may be bringing a date to see the film which would profit us. He is also around the same age as the characters in our film which will allow him to relate to our characters. His taste in music also must be taken into consideration, he seems to be into dark heavy metal which would link to the darkness that our film presents. Overall I believe that his personality and desires perfectly suit the target audience that we were trying to attract for our film.
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